Lately, I’ve been investigating Google+. I’d had a Google account, and a Google+ page for that matter, for a while and finally decided it needed to be looked into. My initial thoughts were “Ugh, another social media page. I already can’t keep up with Twitter, Tumblr, Facebook…” Then I got into it, and discovered it wasn’t so bad at all!
The main focus of my internship is social media. I take care of the company’s blog and, a couple of weeks ago, was asked to set up their Google+ page. I added, “circled” and “plus 1-ed” my little heart out, and can say I am finally getting the hang of it. The idea of the blog that I write for them is to keep their clients, and whomever else may read it, in the loop with what’s happening in the marketing world. We’d covered almost every other social media platform, and it was only natural that Google+ was next.
Yes, Google+, Twitter, Facebook, etc may all be very similar, but what I’ve learnt is that it is how you use each platform that counts. Use each one for its strengths – take the distinct features of each platform (eg. brandability or group video chat) and run with it! Update the pages with engaging content – and do it regularly.